Summary
We’re looking for a Customer Lifecycle Specialist to own and optimize our customer engagement strategies across all touchpoints.
This role is critical in ensuring our customers are supported, informed, and empowered throughout their journey, ultimately driving retention, upsell, and revenue growth.
What You’ll Do
Develop and execute lifecycle marketing strategies to engage customers from onboarding through retention and expansion.
Map the customer journey, define touchpoints, and create initiatives for onboarding, upsell, retention, and churn prevention.
Build and manage customer segmentation, ensuring messages are personalized and targeted.
Design and execute email, SMS, and push notification campaigns, including promotional, triggered, and nurture sequences.
Analyze customer behavior and campaign performance to continuously improve messaging, timing, and engagement metrics.
Partner with Product, Marketing, and Customer Success to align campaigns with product launches and user needs.
Establish testing frameworks (A/B tests, experiments) to optimize campaign performance.
Use data-driven insights to identify opportunities to increase conversions, revenue, and customer satisfaction.
Collaborate with analytics to develop dashboards and reporting to measure lifecycle program effectiveness.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
1+ years of experience in lifecycle marketing, customer engagement, or growth marketing.
Strong knowledge of customer segmentation, behavior, and journey mapping.
Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot).
Skilled in email design (HTML/CSS), SMS, push notifications, and A/B testing.
Analytical mindset with ability to turn data into actionable strategies.
Excellent collaboration and communication skills across cross-functional teams.
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