Responsibilities:

Owning the Marketing Activation budget & annual planning of campaigns with sales and marketing teams and Human Resources for internal activations
Conceive, organize and implement all aspects of the company’s internal and external events (online and offline), including sponsored events, in accordance with the company’s goals.
Liaise with the different departments to understand their communication and creative needs with a view to supporting them to achieve their business objectives.
Responsible for external activations and internal/office campaigns and activations
Conceptualize and execute impactful Corporate Social Responsibility projects for maximum brand visibility and enhancement of positive perception of the company.
Identify and create opportunities for sponsorship, collaborations and partnerships for brand engagement
Manage, negotiate and coordinate suppliers and other logistics.
Lead promotional activities for all events.
Procure the most suitable corporate gifts and marketing collateral at the best quality at the lowest price.
Create brand strategies and promotional activities that build customer loyalty, brand recognition and customer satisfaction.
Own the launch of innovation platforms to drive trial and penetration
Review performance, ROI and tracking of campaigns and apply learnings for future initiatives
Supervising the daily operations of the customer service department
Creating a reliable customer loyalty program
Setting customer service goals for team members and helping them reach those goals
Interacting with customers and handling customer queries and complaints in a timely manner
Maintaining relationships with profitable customers
Making weekly and monthly reports and surveys
Staying current on the latest industry trends and techniques

Requirements

Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field
4+ years of brand activation or marketing experience
Ability to manage brand campaigns
Strong internal and external communication skills
Great understanding of marketing metrics and marketing performance reporting
Thorough understanding of omni-channel brand marketing practices

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