Brand Communication and Marketing Executive

Responsibilities

Branding:


Maintain consistent brand messaging across all channels (online and offline)
Draft press releases, announcements and promotional materials for brand visibility
Plan and promote real estate open houses, webinars, virtual property tours and exhibition
Coordinate event branding, invitations and digital amplification strategies
Monitor social media trends and leverage them creatively to boost brand engagement
Oversee the company’s website, ensuring it remains updated with new listings, blogs and SEO best practices
Build and nurture relationships with media houses and property listing platforms


Communication:


Develop email marketing campaigns for newsletter, promotions and property updates
Design and disseminate key messages through various channels like social media, newsletter
Monitor and analyze communication metrics and feedback
Monitor social media conversations, respond to inquiries and address any issues promptly
Manage the company’s social media profiles (Instagram, Facebook, LinkedIn, Tiktok) with daily /weekly content calendar


Marketing:


Develop and implement targeted digital marketing campaigns across social media, email, search engines and property listing platforms
Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, property-specific ad networks)
Track, analyse and report on digital performance metrics (leads generated, CTR, Conversions, etc.,) and optimize for better ROI
Write clear, persuasive marketing copy for listings, campaigns, websites and brochures
Support the sales team with marketing collaterals and targeted communications to drive client conversion
Coordinate property photoshoots, virtual tours and video marketing efforts
Create and curate engaging content for digital channels, property showcases, client testimonials, market insights, blogs, newsletters and videos


Requirements


Candidates should possess a Bachelor's Degree with 3 - 7 years of work experience.