Brand Manager
Full Time2 months ago
Employment Information
Job Description
Drive profitable growth of brands assigned
Develop Brand Plans for market, ensure timely execution and in line with budget
Manage all Brand’s activities as well as 3rd parties to ensure flawless execution
Track Brand’s performance and prepare reports
Key Deliverables
Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets
Consumer Communication Plan.
Consumer Activation Plan.
Generate product innovation, renovation (including product modification) ideas.
Brand Equity Definition
Help develop Brand Architecture & Brand Pyramids for the assigned brands.
Ensure creative assets are created and documented.
Develop platforms for consumer & trade activation.
Help develop consumer validated winning communication for the brands assigned.
Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
Ensure execution of brand plans on time and budget.
Management of external agencies to deliver the best creative output and on-time execution.
Understand how consumers assimilate media & Implement efficient media planning & buying.
Ensure effective management of internal and external research projects using the right tools and techniques.
Manage the development of pack design (new/ changes).
Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
Help with Trade Marketing Requirements.
From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.
Requirements
A good university degree; MBA or other relevant certification is a plus
Job experience: 5 years minimum experience in Brand Management
Strong oral and written communication skills as well as presentation skills
Goal-oriented and results-driven with a creative mindset
Drive profitable growth of brands assigned
Develop Brand Plans for market, ensure timely execution and in line with budget
Manage all Brand’s activities as well as 3rd parties to ensure flawless execution
Track Brand’s performance and prepare reports
Key Deliverables
Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets
Consumer Communication Plan.
Consumer Activation Plan.
Generate product innovation, renovation (including product modification) ideas.
Brand Equity Definition
Help develop Brand Architecture & Brand Pyramids for the assigned brands.
Ensure creative assets are created and documented.
Develop platforms for consumer & trade activation.
Help develop consumer validated winning communication for the brands assigned.
Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
Ensure execution of brand plans on time and budget.
Management of external agencies to deliver the best creative output and on-time execution.
Understand how consumers assimilate media & Implement efficient media planning & buying.
Ensure effective management of internal and external research projects using the right tools and techniques.
Manage the development of pack design (new/ changes).
Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
Help with Trade Marketing Requirements.
From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.
Requirements
A good university degree; MBA or other relevant certification is a plus
Job experience: 5 years minimum experience in Brand Management
Strong oral and written communication skills as well as presentation skills
Goal-oriented and results-driven with a creative mindset
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