Channel Manager - Instant Baby Cereals - Friska Farm Limited

Full Time6 months ago
Employment Information
Position Overview

We are seeking an enthusiastic and results-driven Channel Manager to grow and oversee our distributor network for our Instant Cereals across Nigeria.
The ideal candidate will manage distributors, nurture customer relationships, and foster online community engagement to drive repeat sales and maximize growth.

Key Responsibilities

Channel Development: Strategically identify and onboard new distributors across various regions in Nigeria to expand market reach and increase product availability.
Relationship Management: Nurture strong relationships with existing distributors, providing support, training, and incentives to drive sales targets and maintain loyalty.
Data Analysis: Analyze sales data and market trends to develop informed strategies for optimizing channel performance and maximizing sales opportunities.
Order Processing and Fulfillment: Oversee the end-to-end order processing cycle, ensuring efficient order capture, inventory management, and timely delivery to meet customer demands.
Marketing and Content Creation: Collaborate with the marketing team to develop compelling promotional strategies, create engaging content, and execute marketing campaigns tailored for different channels and customer segments.
Community Engagement: Lead initiatives to engage with customers, influencers, and stakeholders on social media platforms, fostering an active and loyal online community.
Performance Monitoring: Establish KPIs, track channel performance, and prepare regular reports to evaluate the effectiveness of channel strategies and initiatives

Qualifications and Skills

Bachelor's Degree in Business Administration, Marketing, or a related field.
Proven experience in channel management, preferably within the FMCG or food industry.
Strong communication and interpersonal skills to manage distributor relationships effectively.
Proficiency in data management tools and MS Office Suite.
Experience in content creation for social media platforms.
A proactive and self-motivated individual with a passion for sales growth and customer engagement.

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