Chief Marketing Officer

Responsibilities

Sales & Marketing Management


Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals
Lead the execution of integrated marketing campaigns and product launches
Ensure compliance with corporate marketing policies and ethical standards
Source and manage third-party marketing service providers, ensuring cost-efficiency and performance
Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results
Drive customer engagement strategies to enhance market share and customer satisfaction
Coordinate promotional and advertising activities to support sales goals


Sales Strategy & Planning


Formulate annual and quarterly sales plans aligned with corporate objectives
Oversee pricing strategies, product positioning, and go-to-market planning
Lead market research initiatives to evaluate trends, competitor strategies, and customer needs
Collaborate with finance to develop and monitor marketing and sales budgets
Provide strategic recommendations to the executive team based on market intelligence


Branding & Advertising


Build and execute brand development strategies to increase visibility and market presence
Ensure brand consistency across all touchpoints and communications
Manage external agencies and media partners to develop compelling advertising content
Analyze the effectiveness of branding campaigns and optimize performance based on insights
Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy


Team Leadership & People Management


Lead, mentor, and manage the performance of the marketing and sales team
Foster a high-performance culture through goal setting, coaching, and development
Ensure alignment between cross-functional teams to deliver on key objectives


Client Relationship & Business Development


Maintain strong relationships with key clients and stakeholders
Act as lead negotiator in key contract discussions
Identify new business opportunities and develop strategies for market penetration
Ensure exceptional customer service and retention across key accounts


Health, Safety & Compliance


Ensure adherence to all safety, environmental, and organizational policies
Promote a culture of safety and compliance within the department
Report and address near-misses or incidents in line with HSE procedures




Desired Skills and Experience

Education:


Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory)
Master’s degree (MBA or equivalent) is a strong advantage


Experience:


Minimum of 15 years of progressive marketing and sales experience, including at least 7 years in an executive lead ership role
Proven track record of success in the oil & gas (downstream) or FMCG industry


Skills & Competencies:


Strong leadership, strategic thinking, and analyt ical skills
Expertise in brand development, marketing analytics, digital platforms, and CRM systems
Excellent communication, negotiation, and stakeholder management abilities
Financial literacy with experience in budgeting, forecasting, and ROI analysis
Deep knowledge of the Nigerian market and regulatory environment


Other Requirements:


Willingness to travel as needed