Job Brief
Our client is urgently hiring a Digital and Social media Marketing Officer to effectively engage with targeted virtual communities and network users.
The ideal candidate should possess a comprehensive understanding of various social media platforms and to optimize content for maximum engagement.
Duties / Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Requirements and Skills
B.Sc in Communications, Marketing, Business, New Media or Public Relations.
Proven working experience in social media marketing or as a Digital Media Specialist.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge.
Adequate knowledge of web design, web development, CRO and SEO.
Knowledge of online marketing and good understanding of major marketing channels.
Positive attitude, detail and customer oriented with good multitasking and organisational ability.
Fluency in English.
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