Digital Marketer
Full Time2 months ago
Employment Information
Role:
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
Write clear marketing copy to promote our services in well-structured drafts using Content Management Systems
Generate, edit, publish, and share daily content for various social networks especially LinkedIn, including Facebook, Twitter, and Instagram
Moderate all user-generated content in line with the moderation policy for each community
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content as needed
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Acting according to the data insights/ metrics information
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Respond to questions and comments on our social media pages in a timely and accurate manner
Qualifications:
B.Sc in Communications, Digital Marketing, Business, or related field.
2 - 5 years of work experience.
Proven work experience as a Content Writer, Social media marketing or similar role.
Experience doing research using multiple sources.
Excellent writing and editing skills in English.
Hands-on experience with Content Management Systems (e.g. WordPress).
Demonstrable social networking experience and social analytics tools knowledge.
Knowledge of online marketing and a good understanding of major marketing channels.
Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
Excellent communication skills.
Familiarity with online paid advertising.
Solid knowledge of SEO, keyword research, and analytics tools (e.g. Google Analytics).
Hands-on experience using various social media platforms to advertise.
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
Write clear marketing copy to promote our services in well-structured drafts using Content Management Systems
Generate, edit, publish, and share daily content for various social networks especially LinkedIn, including Facebook, Twitter, and Instagram
Moderate all user-generated content in line with the moderation policy for each community
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content as needed
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Acting according to the data insights/ metrics information
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Respond to questions and comments on our social media pages in a timely and accurate manner
Qualifications:
B.Sc in Communications, Digital Marketing, Business, or related field.
2 - 5 years of work experience.
Proven work experience as a Content Writer, Social media marketing or similar role.
Experience doing research using multiple sources.
Excellent writing and editing skills in English.
Hands-on experience with Content Management Systems (e.g. WordPress).
Demonstrable social networking experience and social analytics tools knowledge.
Knowledge of online marketing and a good understanding of major marketing channels.
Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
Excellent communication skills.
Familiarity with online paid advertising.
Solid knowledge of SEO, keyword research, and analytics tools (e.g. Google Analytics).
Hands-on experience using various social media platforms to advertise.
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