Job Description
We are seeking a highly creative and results-driven Digital Marketer to join our dynamic team at AK Swift Logistics Limited.
The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
You will play a key role in building our brand presence online, generating leads, and supporting business growth.
Key Responsibilities
Develop and manage digital marketing strategies across platforms (Google, Instagram, Facebook, LinkedIn, Xetc.).
Create engaging content for the company’s website, blog, and social media platforms.
Optimize SEO/SEM strategies to increase visibility and website traffic.
Monitor, track, and report performance of digital campaigns using analytics tools.
Conduct market research and competitor analysis to identify trends and opportunities.
Manage paid ad campaigns and budget allocation.
Develop email marketing campaigns and maintain mailing lists.
Collaborate with sales and operations teams to support campaigns and promotions.
Maintain brand consistency across all digital channels.
Requirements
Educational Qualifications:
B.Sc. / HND in Marketing, Mass Communication, Business Administration, or any related field.
Certifications in Digital Marketing (Google, HubSpot, etc.) are an added advantage.
Experience:
Minimum of 3 - 5 years proven experience in digital marketing.
Experience in a logistics, transport, or freight-related business is a plus.
Required Skills:
Strong understanding of digital marketing tools and trends.
Proficiency in Google Analytics, Ads Manager, SEO/SEM tools, and email marketing platforms.
Content creation and copywriting skills.
Knowledge of social media algorithms and engagement strategies.
Graphic design basics using tools like Canva, Adobe Photoshop (a plus).
Excellent communication and organizational skills.
Creative thinking and attention to detail.
Ability to work independently and as part of a team.
Other Requirements:
Must be tech-savvy and data-driven.
Strong passion for digital media and logistics.
Must be based in Lagos and available for on-site/physical engagements.
Immediate availability is a plus.
Remuneration
Competitive salary.
Performance-based bonuses.
Opportunities for career growth and training.
Supportive and dynamic work environment.
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