Job Summary
We are seeking a skilled and innovative Digital Marketer to join our team.
The ideal candidate will have a strong understanding of digital marketing strategies and tools to drive brand awareness, customer engagement, and conversions.
This role requires a blend of creativity, analytical skills, and technical expertise.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies across various channels, including SEO, PPC, email marketing, social media, and content marketing.
Create, curate, and manage engaging content for websites, blogs, social media platforms, and email campaigns.
Monitor and analyze performance metrics using tools such as Google Analytics, SEMrush, or similar, and report on campaign effectiveness.
Conduct market research to identify trends, opportunities, and audience insights to inform marketing strategies.
Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
Collaborate with cross-functional teams to align marketing strategies with business goals.
Stay current with industry trends, digital marketing technologies, and best practices to continuously improve marketing efforts.
Assist in the development of marketing collateral, including graphics, videos, and promotional materials.
Qualifications
Bachelor's Degree in Marketing, Communications, Business, or a related field.
2-3 years of experience in digital marketing or a related role.
Strong understanding of digital marketing concepts and best practices.
Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, AdWords, HubSpot).
Excellent written and verbal communication skills.
Creative thinker with strong problem-solving abilities.
Familiarity with HTML, CSS, or graphic design software is a plus.
Ability to work independently and collaboratively in a fast-paced environment.