Food Brand Marketer

Full Time2 weeks ago
Employment Information
Job Description

Conduct thorough marketing research and analysis to stay ahead of competition and emerging trends in the fast food industry.
Create, implement, and oversee campaigns and promotional activities such as discounts, freebies, or combo products to maximize fast-selling items or optimize slow-selling products.
Collaborate with the strategy department to brainstorm, implement, and evaluate strategies to market, sell, and improve Bankyloolas’ products, services, and ambiance.
Collate and evaluate customer data based on gender, age, location, purchasing power, and product preferences using the EPOS system to create targeted campaigns.
Activate new markets, branches, areas, and sales channels, including B2B and B2C partnerships, to directly increase sales.
Create, manage, and reconcile the marketing budget to ensure efficient use of resources.
Actualize and implement campaigns and advertisements using billboards, brochures, fliers, promotional souvenirs, and other marketing materials.
Drive sales growth at branches through training and mentoring the sales and production teams.
Set branch targets and consistently follow up to ensure targets are met while reconciling target-revenue ratios.
Promptly and accurately render all customer feedback and reports to inform future strategies.

Responsibilities

Generate 100% of the set revenue targets.
Achieve 100% ROI while strictly adhering to the marketing budget.
Create new markets and partnerships to increase revenue and brand awareness by 20%.
Maintain 100% data accuracy in reporting marketing strategies, activities, and results.
Improve marketing and sales skills of branch teams by 20%.
Develop five new marketing strategies per month.
Ensure 100% awareness among top management about marketing trends with actionable implementation points to stay ahead in the industry.

Requirements

HND / Bachelor's Degree in Marketing, Business Administration, or a related field.
Proven experience in marketing, preferably in the fast food or hospitality industry.
Strong analytical and strategic thinking skills.
Excellent communication and interpersonal skills.
Proficiency in using marketing software and tools.