Responsibilities
Develop a comprehensive plan for nationwide sales, including strategies, tactics and the details of activities and resources to be applied to achieve the market breakthrough and penetration targets that have been set (Monitor
and report -Monthly & Quarterly)
Design, implement and develop a network of indirect sales channels on ground across the country, which is well structured, appropriately rewarded, and incentivized, well trained and equipped to deliver on the market penetration, revenue and profitability targets
Design and implement a national sales program; providing annual field sales action plans across channels for regions and territories (including Digital channels); projecting expected sales volume and profit for each channel by product lines (Monitor and report - Monthly & Quarterly)
Allocate revenue and volume targets for sales staff, indirect channels and channel partners.
Plan, monitor, analyze and appraise individual staff and channel sales performance monthly to ensure targets are being met and surpassed
Prepare budgets and sales forecasts per quarter and drive monthly achievement
Monitor and report on levels of success for sales volume and value, product mix and selling price, proposing remedial action and changes to tactics and plans as necessary to ensure achievement of sales target
Maintain and ensure high sales staff effectiveness by continuous formal and informal training; motivating employees within the team, counseling and disciplining as necessary for optimum performance
Monitor monthly, report on evolving market trends, demand and supply, economic indicators, and competitor activity; proposing amendments to sales strategies and tactics where necessary to achieve results
Ensure the CRM tool is being used effectively by all sales staff, ensuring that it delivers the strong competitive advantage for which it was acquired
Other related duties as directed by the Head of sales and Business Development
Requirements
Bachelor's degree in a relevant field
Proven 10 – 15 years' experience as a sales manager, regional manager or sales and marketing director, meeting, or exceeding targets
Demonstrable experience in national retail sales, developing client-focused, differentiated, and achievable solutions
Natural leader with ability to inspire performance with sales teams - experienced in coaching, mentoring, and supporting mixed with clear expectations and accountabilities
Strong commercial acumen and an entrepreneurial approach to business development
Proven track record of achieving sales growth and delivery of results in line with business plan
Ability to work independently and as a member of various teams and committees
Well-developed negotiation, project and account management skills
Excellent written and verbal communication skills
Commitment to excellence and high standards of performance
Required Knowledge, Skills and Abilities
Proactive
Self-motivated
Able to prioritize workload
Strong commercial acumen
Outstanding collaboration skills
Good leadership and excellent interpersonal skills