Head of Sales, Marketing, and Business Development

Full Time3 weeks ago
Employment Information

The Head of Sales, Marketing, and Business Development is a pivotal leadership position responsible for driving the company's revenue growth and market expansion across diverse sectors including telecommunications, oil & gas, hospitality, education, and public/private sectors with a goal to develop and implement effective sales strategies, explore new market opportunities, and enhance customer satisfaction and loyalty.


Develop and implement comprehensive sales, marketing, and business development strategies aligned with the company's overall objectives.
Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation.
Collaborate with cross-functional teams to ensure cohesive and aligned strategic initiatives.
Identify and open new market channels that align with company strengths and market demands.
Strengthen relationships with existing clients while seeking new business opportunities.
Oversee the expansion into untapped markets, ensuring the company's services meet diverse customer needs.
Drive the achievement of sales targets and key performance indicators (KPIs) across various regions.
Manage major change projects within the sales function to improve efficiency and effectiveness.
Ensure that sales operations are cost-effective, adhering to the operational budget and expenses.
Foster strong relationships with trade partners to maximize the return on trade investments.
Provide strategic input into the development of the field sales/route-to-market strategy.
Actively participate in the Commercial Plan process and support the implementation of channel, category, and customer plans.
Lead and mentor the sales, marketing, and business development teams, fostering a culture of high performance and continuous improvement.
Identify and develop future business leaders within the team.
Encourage teamwork and collaboration across different functions to achieve common goals.
Monitor and analyze sales performance data, providing regular reports to the executive team.
Use data-driven insights to adjust strategies and improve performance.
Ensure all sales activities are documented accurately and timely in CRM systems.

Education/Knowledge, Skills, Attributes, Experience & Other Requirements

Bachelor's Degree in Business Administration, Marketing, IT, or a related field.
MBA or equivalent advanced degree preferred.
Minimum of 10 years of experience in sales, marketing, and business development roles, with at least 5 years in a leadership position.
Experience in telecommunications, oil & gas, hospitality, education, and IT sectors is highly desirable.
Strong strategic planning and analytical skills.
Excellent leadership and team management abilities.
Proficiency in market analysis and competitive analysis.
Outstanding communication, negotiation, and relationship-building skills.
Ability to manage budgets and financial performance.
Knowledge of CRM systems and sales performance metrics.

Key Performance Indicators:

Sales Growth: Achievement of sales targets and revenue growth objectives.
Market Penetration: Successful entry into new markets and expansion of existing market share.
Customer Satisfaction: High levels of customer satisfaction and retention rates.
Budget Management: Effective management of the Marketing operations budget and expenses.
Team Performance: Development and performance of the sales, marketing, and business development teams.
Trade Investment ROI: Return on investment on IT solutions and initiatives.
Project Implementation: Successful management and completion of major change projects within the sales and function.
Innovation: Generate ideas to recruit and retain high value clients