Position Overview

The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand presence, attract new clients, and promote the diverse range of financial products and services.
This role requires a seasoned marketing professional with a deep understanding of the financial industry, a passion for creativity, and the ability to drive results through strategic planning and execution.

Job Responsibilities

Manage and contribute to the execution of day-to-day marketing deliverables, deadlines, and targets
Execute overall marketing strategies, including but not limited to; performance analysis, ROI, and competitive analysis
Manage the marketing team.
Ensure that marketing operations, branding, and communications are unified and reflect the business tone of voice.
Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
Establish and improve the position of our products within the market.
Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset, and build a data-driven culture in the marketing team.
Implement strategic development for all marketing activities and manage all marketing channels.
Manage and build a customer CRM/leads database.
Build relationships and coordinate with external partners and agencies.
Organizing and managing events, and sponsorships, for the purpose of enhancing brand exposure
Ensuring efficient utilization of resources for marketing activities through the creation and management of brand budget.

Job Requirements

A Bachelor’s Degree from a reputable educational institution (a degree in a marketing discipline is preferred) or a related field
Minimum of 5 years of proven experience working in marketing with at least 3 years experience leading a team
Proven experience working in a fintech start-up or banking & finance environment
Significant experience in driving customer adoption, user acquisition and growth experience with consumer-facing digital products and services.
Experience working with CRM tools, digital marketing, SEO, and B2B marketing
Experience with copywriting skills, email marketing/lead generation, social media and event planning/project coordination
Ability to fully understand our product and our target audience.
Experience executing and or managing performance marketing campaigns
Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
Excellent communication and creative problem solving skills.


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