Responsibilities

Plan and execute all traditional and digital marketing, including Print (Newspaper and Outdoor), TV, Radio, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the brands social media presence
Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
Manage budgeting and forecasting
Secure all necessary approvals (APCON, Lottery, CPC, etc), rights of use (model, brand ambassador and influencer contracts) for all media content before exposing
Run A/B tests and track campaign analytics and translate data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future
Work with copywriters and designers to ensure content is informative and appealing
Identify press opportunities through evolving issues and serve as the organization’s media liaison and formal spokesperson.
Collaborate with agencies and other vendor partners
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with industry professionals and influencers via social media to create a strong network
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree in communications/media or related (essential).
4 years of work experience as a media manager or similar.
Demonstrable experience with building effective media campaigns.
Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Ability to conduct press conferences and briefings.
Ability to nurture long-term relationships with key media influencers.
Analytical thinker with strong conceptual and research skills.
Excellent interpersonal, communication, and public speaking skills.

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