About The Role

We are seeking a dynamic junior social media officer to develop and curate engaging content across our social media platforms, including Facebook, Instagram, and TikTok. The ideal candidate will manage our online community, analyze campaign performance, and collaborate with the marketing team to align social media efforts with broader marketing goals.
This role requires a creative thinker with a strong understanding of social media trends, excellent communication skills, and experience in paid social media campaigns.

Duties and Responsibilities:

Content Creation: Develop and curate engaging content for our social media platforms (Facebook, Instagram and TikTok)
Community Management: Monitor and respond to comments and messages, engaging with our audience promptly and authentically
Social Media Strategy: Assist in creating and implementing social media strategies to increase brand awareness, and engagement, and drive traffic
Analytics: Track and analyse the performance of social media campaigns using analytics tools, providing regular reports and insights to optimise future campaigns
Trends and Research: Stay updated on the latest social media trends, tools, and best practices, and share insights with the team
Collaboration: Work closely with the marketing team to align social media efforts with overall marketing goals and campaigns
Campaign Support and Media Buying: Plan and execute paid social media campaigns, including budget management, ad creation, and performance analysis
Any other duties as assigned by the manager

Skills and Experience:

Bachelor's degree in Marketing, Communications, Journalism, or a related field
Proven experience (2-4 years) in social media management, content creation, or digital marketing
Proficiency in social media platforms, particularly Facebook, Instagram, and TikTok
Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
Basic understanding of SEO, web traffic metrics, and social media algorithms
Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite) and video editing software
Strong analytical skills with the ability to interpret social media metrics and provide actionable insights
Experience in tracking and reporting on campaign performance and ROI
Excellent written and verbal communication skills. Ability to craft engaging and authentic content tailored to different social media platforms and audiences
Knowledge of social media advertising and media buying, including budget management and ad performance analysis