Qualifications
Generate, implement and manage creative communication strategies for external audiences such as customers, host communities, government, civil society, media, competitors, and the general public.
Work cooperatively with various company departments to determine external communication needs and design corresponding plans.
Create dynamic content for projects that include adverts, direct mail, case studies, scripts, fact sheets, company profile etc.
Develop and manage relationships with relevant media outlets and respond to news media inquiries.
Write and distribute press releases, articles, interviews, etc.
Utilize media intelligence tools and systems to measure advertising/publicity effectiveness. Also, communicate media sentiment reports to management as at when due.
Create and manage content for the company website and other online media outlets.
Ensure company-wide adherence to external communication guidelines.
Assist in crisis communication planning and execution.
Provide quality control of writing, editing, and proofreading of external communications.
Maintain a database of external communications activities and events amongst others.
Identify, effectively coordinate, report, and publicize Thought Leadership programs, sponsorships, partnerships and external events to positively project the Company’s brand.
Provide daily updates of relevant press mentions to management and critical internal stakeholders.
Manage freelance writers and agency partners as appropriate.
Other duties as assigned by Associate Director, Corporate Communications.
Additional Information
Organizational Competencies
Customer Focus - People demonstrating this competency understand & exceed our customers’ needs. They develop trusted, reliable & collaborative relationships. They are consistently operating to the highest standards of service & delivery.
Innovation - People demonstrating this competency constantly seek new & improved ways to deliver our products & services. They champion engineering & skills development, and work to create a collaborative and supportive operating environment.
Integrity - People demonstrating this competency are open & honest in everything they do. They support financially & environmentally sustainable growth. They make socially responsible decisions and treat their stakeholders with respect.
Be Bold - People demonstrating this competency are thorough in analyses & decision-making. They are courageous in expanding existing markets & developing new ones. They confidently pursue appropriate financial returns and are forward-thinking and ambitious.
Sustainability- People demonstrating this competency are constantly seeking to create positive impact in the communities we serve.