Manager, Marketing & Communications - Green Africa

Full Time6 months ago
Employment Information
Qualifications

Bachelor's degree in any related field
Proven track record of developing and executing successful brand marketing  campaigns and initiatives
Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms
Experience in managing media relations, PR activities, and crisis communication
Solid understanding of digital marketing channels, social media platforms, and content marketing strategies
Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment
Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively

Job role

Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement
Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company's vision, values, and positioning
Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience
Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events
Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning
Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage
Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations
Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies
Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints
Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.

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