About the job

The Marketing manager will coordinate the efforts of the marketing team to grow our inbound sales channels and build and maintain a strong and consistent company brand through a wide range of online and offline marketing channels.
Develop and execute an annual comprehensive marketing and advertising activities plan to support strategic activities, investor relations and key programs.
The plan will include media relations, social media management, content strategy and management, external publications, management of all websites, and marketing activities. 

Responsibilities

Develop the marketing strategy for the company in line with company objectives; Craft strategies for all Marketing aspects, including Digital, Advertising, Communications and Creative
Conduct market research in seeking out new opportunities, key stakeholders and work across customer organizations to identify opportunities, upsell, and close deals
Ensure the company brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Prioritize and qualify incoming leads from different sources: Website, Call sales Number, Chat, Physical and Online Events
Identify opportunities to reach new market segments and expand market share
Design branding, positioning and pricing strategies
Understand customer requirements and product capabilities on a business and technical level to effectively communicate the unique benefits of Cloud solutions and appropriately set expectations;
Analyze consumer behavior and determine customer personas
Analyze potential strategic partner relationships for company marketing.
Monitor competition (acquisitions, pricing changes and new products and features)
Develop and deliver custom presentations on solutions; 
Create marketing reports and keep organized records of marketing metrics and results of campaigns
Coordinate sales and marketing efforts to boost brand awareness; Participate in trade shows, convention and promotional events;
Participate in quarterly and annual planning of company objectives
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Meet and exceed company targets;
Set, monitor and report on team goals
Collaborate and help define business approach with Sales/marketing Specialists in your team;
Drive operational excellence in marketing leadership across all business segments;
Work closely with design agencies and assist with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Functional Competencies:

Creativity, active energy, passion for tech, and entrepreneurship.
Extensive knowledge of the African and global tech ecosystem.
Strong technical and creative writing skills.
Excellent analytical and numerical skills
Ability to build relationships with internal and external stakeholders.
Ability to take initiative, work independently and prioritise work.
Outstanding and compelling communication and presentation skills.
Possess search engines, web analytics, and business research tools acumen
Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
Excellent technology skills, including experience working with CRMs, Mailchimp, graphic design software, publishing, web software (WordPress), and all social media platforms. 
Solid computer skills, including MS Excel, web analytics and Google AdWords.
Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
Proficiency with SEO/SEM campaigns.

Qualifications

Bachelor's degree or equivalent experience in Marketing or Communication
7+ years relevant work experience
Strong written and oral skills
Experienced leader and collaborator