Senior Marketing Manager

Full Time2 weeks ago
Employment Information
Key Responsibilities Details
Strategic Planning

Develop and execute marketing and sales strategies to achieve business goals.
Analyze market trends and competitor activities.

Sales Management

Lead and manage the sales team to meet and exceed sales targets.
Identify new business opportunities and expand customer base.

Marketing Campaigns

Plan and oversee marketing campaigns, including digital marketing, advertising, and promotions.
Measure and report on campaign effectiveness.

Customer Relationship Management

Build and maintain strong relationships with key clients and partners.
Ensure high levels of customer satisfaction and retention.

Product Development and Positioning

Collaborate with the product development team to align products with market needs.
Position products effectively to maximize market penetration.

Budget Management

Develop and manage the marketing and sales budget.
Monitor and control expenditures to ensure cost-effectiveness.

Team Leadership

Recruit, train, and develop a high-performing marketing and sales team.
Provide leadership, mentorship, and performance feedback.

Reporting and Analytics

Track and report on key performance metrics.
Utilize data analytics to inform strategic decisions and improve marketing and sales outcomes.

Qualifications & Experience Needed:

Education – BSc/HND degree in Marketing, Business Administration, or related field.
Master’s degree or relevant certifications are a plus.
Experience – Minimum of 7 years of experience in marketing and sales management.
Proven track record in the alternative/green energy sector.
Skills/competencies – Strong leadership and team management skills.
Excellent communication, negotiation, and presentation skills.
Proficiency in CRM software and digital marketing tools.

Key Attributes

Strategic thinker with strong analytical skills.
Ability to work in a fast-paced and dynamic environment.
Results-oriented with a focus on achieving targets.
Candidates must have experience in (Alternative Energy/Solar Power/Inverters)

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