Job Summary

The Social Media Manager is in charge of managing the overall voice and brand on the Office of Student Life’s social media channels.
They are expected to create and plan social content, perform daily engagement, gather analytic data, attend team meetings, and work with marketing, writing, and graphic design staff to collaborate on marketing campaigns.

Job Responsibilities

Write content for posts for the Hotel.
Oversee daily engagement on Facebook, Twitter, and Instagram
Keep an updated content calendar with release dates/content for posting
Network with student organization social channels to share relevant content
Manage the social@gvsu.edu email and respond to requests
Manage content in social media aggregator
Plan social campaigns and coordinate special social projects
Assist with brainstorming of original content and campaigns
Work with project managers/coordinators to oversee execution of content creation
Attend weekly marketing meetings and social media content planning meetings
Track and analyze metrics of Student Life social channels and create reports
Conduct research to help optimize marketing messages and materials

Required / Preferred Qualifications

Advertising & Public Relations or Marketing majors preferred
Experience with and knowledge of social media
Strong organizational skills & good time management
Ability to work independently and with a team
Ability to think both creatively and strategically
Active in some part of Student Life
Must be resident in Bwari.