Marketing Strategist Lagos

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Title: Marketing Strategist

Location: Lagos

Role Overview

• The Marketing Strategist is responsible for researching, designing, and developing datadriven marketing strategies that drive brand growth, market penetration, and customer
• engagement. This role focuses on understanding market trends, customer behavior, and competitive dynamics to shape the company’s overall marketing direction. Working closely with the Marketing Manager and cross-functional teams, the Strategist provides insights, frameworks, and strategic guidance that ensure all marketing initiatives align with business goals.

Core Responsibilities
Develop data-driven marketing strategies:

• Design strategies that drive brand growth and long-term market positioning
• Define goals, KPIs, and frameworks for marketing execution
• Align strategic plans with overall business objectives and market trends

Conduct market and consumer research:

• Analyze customer behavior, industry shifts, and competitor activities
• Identify emerging opportunities within the PropTech and real estate space
• Translate insights into actionable strategic recommendations

Design campaign roadmaps and direction:

• Outline campaign concepts, messaging themes, and target segments
• Recommend optimal digital and offline channels for execution
• Provide strategy briefs and performance benchmarks for marketing teams

Shape and refine brand positioning:

• Define the company’s value proposition and unique market identity
• Craft brand narratives that resonate with target audiences
• Guide consistency in tone, messaging, and visual expression

Evaluate marketing impact and guide optimization:

• Review performance data to assess strategy effectiveness
• Provide insights and recommendations for continuous improvement
• Advise on budget allocation and strategic priorities for future campaigns

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 3 years experience in marketing strategy or brand planning
• Proven experience developing data-driven marketing strategies
• Strong understanding of digital marketing channels and analytics
• Familiarity with real estate or PropTech industry trends and customer behavior
• Proficiency in market research tools and platforms.

Skills/Competencies:

• Strong analytical and market research skills
• Strategic thinking and long-term planning ability
• Deep understanding of digital marketing trends and tools
• Excellent communication and presentation skills
• Ability to translate data insights into actionable strategies
• Strong knowledge of real estate and PropTech market dynamics

Application Closing Date
17th October, 2025.

How to Apply
Interested and qualified candidates should send their Application to: recruitment@expertlisting.ng using the Job Title as the subject of the email.